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Menu Design in America. A Visual and Culinary History of Graphic Styles and Design. 1850–1985

Menu Design in America. A Visual and Culinary History of Graphic Styles and Design. 1850–1985

A la carte Appetite for art: over one hundred years of menu graphics Until restaurants became commonplace in the late 1800s, printed menus for meals were rare commodities reserved for special occasions. As restaurants proliferated, the menu became more than just a culinary listing. The design of the menu became an integral part of eating out and as such menus became a marketing tool and a favored keepsake. Menu Design is an omnibus showcasing the best examples of this graphic art. With nearly 800 examples, illustrated in vibrant color, this deluxe volume not only showcases this extraordinary collection of paper ephemera but serves as a history of restaurants and dining out in America. In addition to the menu covers, many menu interiors are featured providing a epicurean tour and insight to more than a hundred years of dining out. An introduction on the history of menu design by graphic design writer Steven Heller and extended captions by culinary historian John Mariani accompany the menus throughout the book. Various photographs of restaurants round out this compendium that will appeal to anyone who enjoys dining out and its graphic and gastronomic history. Nearly 800 stunning examples of menu design Covers more than a century of exquisite vintage design

Автор: Heimann Jim, Heller Steven, Mariani John, Издание: Taschen, 2011г., ISBN: 978-3-8365-2662-3
- 385000 руб.

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Appetite for art: over one hundred years of menu graphics. Until restaurants became commonplace in the late 1800s, printed menus for meals were rare commodities reserved for special occasions. As restaurants proliferated, the menu became more than just a culinary listing. The design of the menu became an integral part of eating out and as such menus became a marketing tool and a favored keepsake. Menu Design is an omnibus showcasing the best examples of this graphic art. With nearly 800 examp

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This comprehensive book offers a thorough overview of typeface design from 1628 to the mid-20th century. Derived from a distinguished Dutch collection, a series of exquisitely designed catalogues trace the evolution of the printed letter via specimens in roman, italic, bold, semibold, narrow, and broad fonts. Borders, ornaments, initial letters, and decorations are also included, along with lithographic examples, letters by sign writers, inscription carvers, and calligraphers.The first part of t

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Здесь другие издания автора: Heimann Jim, Heller Steven, Mariani John

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